We occupy a unique position in the distilled spirits industry. We co-brand. We import, blend, bottle, rectify, and distribute. We don't distill, but we work with farmers, fruit growers, and distillers. We even do private label bottling. We're testing the boundaries of making, marketing, and selling spirits with an eye
It can be challenging to get into drinking cask strength spirits. You've got the marketing hype cheering you on (elegant bottles, beautiful labels, engaging content), but that almost makes it worse if you're struggling to get around the high alcohol content. Here's how F. Paul Pacult, a "renowned spirits authority"
Last week we were flipping through a reputable craft spirits industry publication, keeping our eyes peeled for topics we are passionate about, like how the spirits industry can do better from a sustainability standpoint. We read a large spread about US-based craft rum distillers. Many companies were mentioned, and the
In our search for the answer to life, the universe, and everything booze-related, we keep getting carried off by deluges of starry-eyed anecdotes, pontifications on polished copper contraptions of yesteryear, and plain old misinformation. Modern-day distilled spirits marketing is whack if what you're after is real information. Take, for example,
California is a land of sun-drenched valleys California is a land of sun-drenched valleys, rain-soaked mountains, salty sea air, and redwood forests. The air is filled with the scent of sagebrush, burning wood, and fresh citrus. The light here is softer, more golden than red, but no less intense. We
Last year (2020), President Biden signed the Executive Order on Promoting Competition in the American Economy. Biden's remarks that day began and ended with some light banter, but the 72 specific actions that he undersigned cover lots of ground—from net neutrality to fair poultry pricing. These actions generally encourage
The Gastropod podcast has an episode called "You're Wrong About Prohibition". Eager for distraction from a monotonous pile of dishes, I popped in my earbuds. Temperance was a progressive movement!?!? Modern booze marketing promotes a starry-eyed view of Prohibition tropes (see Tommy guns, fedoras, flappers, the speakeasy) that isn't famous
I've been to a few distilled spirits tasting events. Here's what happens: An enthusiastic audience sits down in front of a knowledgeable speaker who provides education, entertainment, and likely at least a little inebriation. Someone usually uses the word "smooth" and someone else is usually visibly annoyed that the word